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#

Brand

Parent Brand
Value ($m)
Brand
Contribution
Brand
Momentum
Brand Value
Change (%)

1
2
3
4
5

Nescafé
Folgers
Maxwell House
Jacobs
Douwe Egberts

Nestle S.A.
Procter & Gamble
Kraft Foods, Inc
Kraft Foods, Inc
Sara Lee Corp.

4,320
1,034
787
689
480

4
4
3
4
4

4.5
5.5
3.5
5
5.5

14%
26%
20%
-14%
-32%

 

 


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