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#

Brand

Parent Brand
Value ($m)
Brand
Contribution
Brand
Momentum
Brand Value
Change (%)

1
2
3
4
5
6
7
8
9
10

McDonald's
Starbucks
Subway (*)
KFC
Tim Horton's
Pizza Hut
Wendy's
Taco Bell
Burger King
Domino's Pizza

McDonald‘s Corporation
Starbucks Corporation
Doctor's Associates Inc.
Yum! Brands, Inc.
Tim Horton's
Yum! Brands, Inc.
Wendy's International, Inc.
Yum! Brands, Inc.
Burger King Corporation
Domino'S Pizza, Inc.

33,138
16,057
7,433
4,485
2,929
2,295
2,138
1,537
1,401
434

3
3
4
3
4
2
3
3
2
2

5.5
10
5
4
4.5
2.5
4
4.5
3.5
1.5

14%
45%
N.A. (*)
11%
N.A.
1%
31%
21%
63%
16%

 


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