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#

Brand

Parent Brand
Value ($m)
Brand
Contribution
Brand
Momentum
Brand Value
Change (%)

1
2
3
4
5
6
7
8
9
10

China Mobile
Vodafone
NTT DoCoMo
Verizon Wireless
Orange
Cingular Wireless
TIM
T-Mobile
Movistar
O2

China Mobile (Hk) Limited
Vodafone Group Plc
NTT DoCoMo Inc
Verizon Communications Inc.
France Telecom S.A.
Cingular Wireless LLC
Telecom Italia Mobile SpA
Deutsche Telekom AG
Telefónica, S.A.
Telefónica, S.A.

41,214
21,107
19,450
16,261
9,922
9,260
8,440
8,047
4,686
3,983

3
2
2
3
2
2
2
2
2
2

7.5
5
7
5
3.5
7
4
6.5
3
4.5

5%
-12%
0%
9%
5%
39%
N.A.
-32%
N.A.
1%

 


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