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#

Brand

Parent Brand
Value ($m)
Brand
Contribution
Brand
Momentum
Brand Value
Change (%)

1
2
3
4
5
6
7
8
9
10

Google
Microsoft
IBM
Nokia
HP
Apple
Cisco
Intel
SAP
Oracle

Google Inc
Microsoft Corp
Intl Business Machines Corp
Nokia Oyj
Hewlett-Packard Co
Apple Computer Inc
Cisco Systems Inc
Intel Corp
Sap Ag
Oracle Corp

66,434
54,951
33,572
31,670
24,987
24,728
18,812
18,707
18,103
17,809

3
3
2
3
3
3
2
2
2
2

10
6
5
7
4
10
7.5
5
3.5
6

77%
-11%
-7%
19%
27%
55%
-10%
-26%
89%
28%

 


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